We are excited to share the highlights, achievements, and the aces of our community through our 2023 Annual Report.
Our 2023 highlights include:
- 8,141 participants were involved in club programming in 2023, an increase of 36% year-over-year.
- 40% increase in school program participation; 5,087 took part in our school tennis program in 2023. Over 60,0000 participants since 2016.
- 9,183 public access participants played tennis at the ATC (court-bookings); 53% increase over 202.
- 94% of our membership were involved in club programs and activities in 2023, making it one of the most engaged tennis memberships in Canada.
- ATC is proud to report that it is now a gender balanced organization with 49% of our employees and 49% of program participants being female.
- Calgary National Bank Challenger saw 13,112 spectators in 2023 and the event generate $3.66 million dollars for the provincial economy.
- ATC saw 820% increase in social media engagement in 2023.
- Calgary National Bank Challenger – finalist for the Canadian Sport Tourism Awards
We're thrilled to reflect on a year of triumphs, growth, and unwavering community support. As a cornerstone of tennis excellence in Canada, the Centre continues to stand tall, cultivating a vibrant community of passionate tennis enthusiasts. From beginners taking their first swing to seasoned players refining their skills, the Centre has been a canvas for diverse tennis development.
Through each passing year, the support and engagement from our members have been the driving force behind the Centre's success and has not only sustained us but propelled us forward. Our commitment to providing a world-class tennis experience this year included court resurfacing and introduction of a digital member rewards program with every change meticulously crafted to elevate the tennis journey for our community.
The OSTEN & VICTOR Alberta Tennis Centre remains committed to fostering a love for tennis, promoting community engagement, and continually raising the standard of tennis excellence in Calgary. Here's to many more years of serving aces, building connections, and celebrating the sport we love. Thank you for being part of our remarkable journey!